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Do Curved Displays Make for a More Pleasant Experience?

Professor Hyeon-Jeong Suk
Department of Industrial Design
Korea Advanced Institute of Science and Technology

Dr. Hyeon-Jeong Suk professor of Department of Industrial Design at Korea Advanced Institute of Science and Technology(KAIST) and her team of researchers conducted a study to discover the benefits of curved display, particularly in the aspects of aesthetics and usability. This study analyzed evaluation results of 80 people(40 male and 40 female) who engaged in viewing experiments to determine which among the samples of flat and curved TVs in various curvatures is more aesthetically pleasing than others. The analysis revealed that, when comparing flat to curved display, curved is more aesthetically pleasing than conventional flat regardless of size.





Curved TV is aesthetically superior to flat no matter how big or small the screen size is. Participants of viewing experiments were shown TV samples in different sizes from 55 to 75” and asked to rate their subjective levels of aesthetic pleasure on the scale of -3 for least aesthetically pleasing to +3 for most pleasing. The result showed that, for all samples, participants preferred curved TV over flat. This finding is significant because it counters the most outspoken concern for curved TV which states that the benefits of curved TV can only be shown when it is a super large size. No matter the size of your living room or bedroom, get the one that fits your living space and meets your aesthetic preference right.

With the curved TV line up rolling out to the market already used to conventional flat products, users may have preconceived notion that it may look awkward or abnormal on their walls or stands. However, Dr. Suk’s research, pointing out the aesthetic benefit of curved TV, proves that users can double the joy of watching TV.

Reference: HJ Suk, NR Na, KA Jeong, SW Ju, KA Choi "Will Curved Displays Become Mainstream in Electronics? Appraisal for Aesthetic and Usability Aspects of Various Curves and Sizes," KAIST, 2015

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